NEIBAUER
Hello, I'm Lindsay.
I am a UX/UI Designer with 10+ years of experience.
I specialize in transforming complex user needs into evidence-driven, intuitive experiences that drive engagement and business outcomes.
With expertise in education, instructional design, home improvement, wellness, hospitality, and eCommerce, I excel at synthesizing research, strategy, and design to create products that foster meaningful and impactful interactions.
Want to preview my work?
Detailed case studies are available upon request.
WARRIOR WHISKEY
Desktop & Mobile Website Design
High in the Colorado Rocky Mountains was a veteran-owned distillery in need of an eCommerce website.
My Role
I conducted all aspects of this site design, from research to implementation.
Main Goal
Sell Warrior Whiskey online.
THE CHASE DOG CLUB
Desktop & Mobile Website Redesign
A Twin-Cities metro-area dog daycare needed to update its online presence—and its confusing enrollment process.
My Role
I was the sole researcher, designer, and implementer of all aspects of this project.
Main Goal
Simplify enrollment process for new clients.
DECKS DIRECT
Desktop & Mobile Website Redesign
As a fast-growing retailer in a competitive online space, Decks Direct needed to have a website one step ahead of the competition.
My Role
I was the main researcher and designer for this in-house project.
Main Goal
Increase online conversion rate.
UPRISING BREAD QUIZ
Themed Quiz & Email UX Writing
A Cincinnatti-based low-carb bread producer wanted a tool to increase user engagement and provide a fun way to sell more bread.
My Role
I was the UX writer for this contract project.
Main Goal
Engage customers.
DECKS DIRECT
Checkout Error Microcopy Update
Confusing error messaging for online customer was resulting in extra personnel time or lost sales. It needed a refresh.
My Role
I was the UX researcher and writer for this in-house project.
Main Goal
Decrease checkout error rate.
Nice to meet you.
I'm Lindsay and I design with a builder’s mindset—whether it’s crafting seamless digital experiences or optimizing physical spaces, I thrive on turning abstract ideas into intuitive, functional solutions.
With a background in digital product development and home renovation, I bring a unique perspective to how users interact with both interfaces and environments. Managing complex projects in both realms has sharpened my ability to translate research into impactful, user-centered designs.
